How to Make a Broadcast Group on WhatsApp

Broadcasting on WhatsApp allows you to send messages to multiple contacts at once, making it a powerful tool for businesses, teams, and even individuals needing to communicate updates or announcements quickly. Broadcast lists let you reach multiple recipients without creating a group chat, ensuring privacy for recipients as they only see the message, not each other’s contacts. 

Here’s how to make a broadcast group on WhatsApp, why it’s useful, and some best practices to get the most out of your broadcasts.

Why Use WhatsApp Broadcasts?

WhatsApp broadcasts are ideal for sharing messages with multiple people without creating a group. For businesses, broadcast lists can streamline customer support, promote products, send announcements, or follow up with clients—all while preserving recipients' privacy. Broadcasts are particularly useful when you want to:

• Send consistent messages to a specific group, such as customers or team members.
• Deliver promotional updates, newsletters, or important reminders.
• Respond to FAQs or handle customer support inquiries in bulk.

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With a broadcast list, recipients receive messages as individual chats. They respond directly to you, not the entire list, creating a more personal communication experience.

1. Open WhatsApp and Go to the “Chats” Tab

Start by opening WhatsApp. Make sure you’re in the “Chats” tab, which is the main screen where all your conversations appear.

• Tip: If you’re using WhatsApp Business, you’ll find this process is the same, but with more features like automated messaging that can enhance your broadcasts.

2. Select “Broadcast Lists”

At the top of the chat screen, you’ll see the “Broadcast Lists” option on iOS, or if you’re using Android, tap the three dots in the upper right corner, then select “New Broadcast.”

This takes you to a screen where you can create a new broadcast list by selecting contacts from your phone.

3. Choose Contacts for Your Broadcast

Choose the contacts you want to add to your broadcast list. Note that each recipient must have your phone number saved in their contacts to receive your broadcast messages. This step ensures privacy and prevents unwanted messages.

• Example: If you’re a business owner, add clients who have subscribed to receive updates. This way, you respect their privacy and only send messages to those who have opted in.

Once you’ve selected the contacts, tap “Create” or “Done” to set up the broadcast list.

4. Compose and Send Your Message

After creating the list, compose your message in the same way you would for an individual chat. You can include text, images, videos, links, and even documents. Each contact will receive your message as a private, one-on-one chat.

• Example Message: “Hello! We’re excited to share our new product line with you. Check out the details on our website: www.example.com.”

Your message will appear as a personal message to each recipient, making them more likely to engage with it as it feels direct and private.

5. Check and Manage Your Broadcast Lists

Once you’ve created a broadcast list, it’s saved for future use. You can send more messages to this list anytime without needing to reselect recipients. Managing the list is simple—you can add or remove contacts at any time by opening the list and selecting “Edit.”

This is ideal for businesses that frequently update contacts, ensuring messages reach the right audience.

Best Practices for Using WhatsApp Broadcasts

Broadcasting effectively on WhatsApp goes beyond sending messages. Here are some best practices to keep in mind:

• Use Broadcast Lists Strategically: Separate contacts based on categories like customers, leads, or team members. This segmentation ensures your messages are relevant to each list.
• Personalize When Possible: Although broadcasts are one-to-many, make the message feel one-to-one. Start with a friendly greeting or use the recipient’s name if possible (for smaller lists).
• Comply with Opt-in Requirements: To respect privacy, only add contacts who have opted in to receive updates from you. This aligns with best practices and ensures your messages are welcomed.
• Leverage WhatsApp Business Tools: Platforms like BotSpace provide powerful WhatsApp messaging solutions that support automated messaging, two-way messaging, and chatbots for WhatsApp. These tools streamline communication and keep your broadcast lists organized and effective.

Benefits of Using Broadcast Groups in Business Communication

Broadcast groups on WhatsApp provide numerous advantages for businesses:

• Enhanced Customer Engagement: With broadcast lists, businesses can reach out to customers with personalized offers, updates, or newsletters, encouraging greater engagement.
• Efficient Customer Support: Broadcasting FAQs or responding to common inquiries with automation can save time while keeping the response personal and professional.
• Better ROI for Marketing Efforts: By sending promotions and discounts directly to subscribers, businesses can increase the chances of conversion and see a better return on investment.

FAQs on WhatsApp Broadcasting

Q: Can recipients see each other in a broadcast message?
A: No. When you send a broadcast, each recipient receives it as a private message without seeing other recipients.

Q: How many people can I add to a broadcast list?
A: WhatsApp allows you to add up to 256 contacts to a single broadcast list.

Q: Do I need to recreate the list each time?
A: No. Once a broadcast list is created, it’s saved for future messages, making it easy to reuse and manage.

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