Whatsapp Business API: Top Features You Must Know

WhatsApp is one of the top five most downloaded apps in the world, with over 2 billion users. To say that it will soon be at the top of the list would not be an understatement. More than 180 of the 195 nations on the planet utilise WhatsApp. In more than 25 countries, it rules the communications market. The CEO of META mentioned WhatsApp and Business Messaging using WhatsApp at a recent conference.

Business interactions are crucial, as the aforementioned statement indicates. Businesses need to understand the value of the chats, and WhatsApp API could help them. Maintaining a sizable clientele, responding to difficulties with automated responses, or handling serious problems with human engagement.

Before delving into the special features of WhatsApp Business API, let's first learn more about it. Features that could take your business communications to the next level.

1. Verified Business Profiles:

Customers now participate in the full value chain as partners rather than just as buyers. Every organisation needs trust, which branding fosters.

Your business account is validated by the WhatsApp Business API and shown with a verified badge. This insignia serves a purpose beyond being merely decorative. Both individuals and businesses may feel secure knowing they are in the proper place thanks to a verified account.

Your company account receives authentication with WhatsApp Business API and a verified badge. This emblem serves a purpose beyond aesthetics. Users and businesses may rest easy knowing they are where they need to be thanks to a verified account.

Would you like your WhatsApp Business account to be verified? Utilize a META BSP like BotSpace to request WhatsApp Green Tick Verification.

2. Chatbot:

It is impractical for businesses to respond to over 10,000 customers individually; this is where our chatbot function comes in to help them handle many conversations at once. BotSpace offers businesses a no-code chatbot with a straightforward drag-and-drop interface for building chatbots without support from technical staff.

Who likes late replies? The WhatsApp API allows you to answer within 24 hours. Nobody…

Your brand will be more likely to engage customers and drive sales if it responds quickly.

Automatic answers provided by WhatsApp Business API are a hidden blessing for companies wanting to improve client satisfaction and income. Find out how to create a WhatsApp chatbot for your company in 5 minutes.

3. Shared Team Inbox:

A team tool called a "Team Inbox" enables many agents to sign in and manage customer discussions from a single dashboard, helping firms provide better customer care.

Live operators can quickly resolve unexpected problems, speed up client service times, and boost customer trust in the company.

Here are some of the beneficial advantages offered by BotSpace Team Inbox, which is one of the amazing benefits that WhatsApp Organization API lets your business to leverage:

• Launch and close live chats
• Send e-mails
• Assign the operators tickets
• Favorite contacts can be added
• Modify the topic name
• Add prompt responses
• Individual contact details as custom parameters for the contacts
• Lookup and contact filtering
• Insert Notes
• Obtain Chats
• Trigger Flows
• Send Message Templates
  

4. Session & Template Messaging:

Any communication sent or received in response to a user-initiated discussion with your company within 24 hours is considered a WhatsApp session message.

If the 24-hour window has passed and your company needs to restart the chat, it must give the user a template message and wait for them to reply before starting the conversation.

Businesses using BotSpace dashboard get a session timer at the top of the chat interface, allowing them to monitor time and act appropriately when interacting with customers.

5. Interactive messaging:

Users only need to click on alternatives that are displayed to them when using interactive messages, which helps to receive responses quickly and noticeably. Interactive messages represent a considerable improvement over text templates that allow customers to engage.

As seen in the images above, you can text a customer with options to get a response with a number, but with interactive messaging, you can make it simple for them to choose the options they need with just one tap. Visit this page to discover more about how interactive messaging may be used for much more than just offering tap-to-select options.

6. Broadcast & Bulk messaging:

With just one click, your company may send up to 100k business-initiated conversations using the WhatsApp API. Customers who have a WhatsApp account but have not added your Business to their contact list can also receive pre-approved template messages from you.

Rich media and interactive messages can be used by businesses to promote bargains or promotions through bulk messaging. Data insight into your broadcast performance is provided by BotSpace Broadcast Dashboard. so that companies can evaluate their development and put relevant measures in place.

Conclusion:

After the epidemic, digital business communications have developed quickly, and there is no doubt that they will continue to do so. WhatsApp API, which acknowledges that business communication is the future, offers a wide range of useful services that assist businesses.

Making your WhatsApp marketing activities effective requires starting by taking the appropriate WhatsApp BSP into account. You can boost sales, enhance customer service, and add value to your company with WATI as your WhatsApp marketing partner.

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